Kenyan gin distiller Procera has launched the 2022 annual vintage of its ultra-premium Red Dot and Green Dot gin expressions both distilled using fresh Juniperus procera harvested in the nearby Kenyan highlands.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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